Introduction
Many roofing companies struggle with SEO because they unknowingly make mistakes that hurt their rankings. Here’s a list of the most common Roofer SEO mistakes and how you can avoid them.
Mistake 1: Ignoring Local Keywords
Solution: Always include your service area in page titles and content.
Mistake 2: Having a Slow Website
Solution: Optimize images, use a fast hosting provider, and enable caching.
Mistake 3: Not Using Schema Markup
Solution: Add structured data so search engines understand your services better.
Mistake 4: Forgetting to Update Content
Solution: Regularly refresh your blog and service pages.
Mistake 5: Not Tracking Results
Solution: Use Google Analytics and Search Console to monitor performance.
Conclusion
By avoiding these mistakes and following best practices, you can significantly improve your SEO results and attract more roofing clients.